ROI Platform

In today’s fast changing world, spending & investment decisions are NOT something taken in the beginning of the year and blindly followed for the remainder of the year. Companies have to constantly assess their investments and continuously change gears in order to maximize the ROI.

Though the brand level spend allocation is decided in the beginning of the year, it is constantly tweaked and adjusted across different channels throughout the year. Having this agility requires quick measurement of ROI and the ability to simulate different scenarios. FocusKPI’s ROI platform, customized for you, gives you this agility. Its’ robust and flexible infrastructure allows you to seamlessly connect to various data sources. Built-in algorithms help you analyze past performance and better understand the ROI of various investments. Optimization model with a user friendly interface gives you a peek into the future by simulating for various investment scenarios within minutes Our ROI platform helps you continuously monitor and maximize your return across all investments by providing a strong decision support to not just strategic but tactical decisions as well

FocusKPI’s ROI platform supports end to end process for spend allocation to maximize ROI

Data Understanding

Business Question

  • What are factors that could impact sales?
  • Which are the channels I want to optimize?

Activities

Data Collation
  • List all possible marketing and other variables that could affect sales
  • Define scope of planning and the channels that need to considered
Pre-Planning

Business Question

 

  • What happened in the past?
  • What was my ROI?

Activities

 

Econometric analysis
  • Identify factors that drive sales
  • Assess ROI of each marketing activity
Planning

Business Question

 

  • What is the expected sales from future marketing activities?
  • What is the most profitable spend allocation?

Activities

 

Optimization
  • Forecast sales & estimate effectiveness of new campaigns
  • Allocate spending to maximize ROI
Execution

Business Question

 

  • Are my campaigns performing as per plan?
  • How should I change my spend to achieve ROI targets?

Activities

 

Continuous Improvement
  • Continuously track effectiveness of planned campaigns
  • Simulate various scenarios and adjust based on market events