FocusKPI provides its clients with the unique solutions below to achieve their goals.

Marketing Mix ROI

Marketing resources are scarce in many companies, so our objective is to maximize your return on investment (ROI). Our marketing mix model provides marketers with a platform composed of many tools to allocate marketing spend across several channels in an unbiased manner to ensure the greatest lift in sales.

Risk Management

Our risk analytics solutions help your company balance the risk from the opportunity to make more informed decisions. The risk analysis provides the transparency and insights to improve business performance and outcomes. Our applications continuously monitor key risk indicators (KRI’s) with custom dashboards that detect and quantify the risk based on several factors.

Social Media and Web Analytics

Our social media and web solutions enables our clients to monitor, analyze, and report how users behave on social media and your website. Our algorithms not only track many key metrics, but provide real time feedback on how people are interacting with your brand. These reports allow you to reach the right customer at the right time at the right cost.

Business Intelligence (BI)

We integrate BI tools and provide key information conveniently displayed in custom reports. Our BI analytics deliver insights that are meaningful, actionable, and provide real value to employees, customers, and partners. These data science models discover patterns and trends in the data to allow our clients to better manage their business to maintain a sustainable competitive advantage over the competition.

Promotions Methodology

Together, we help companies set specific business objectives and our tools help track, analyze, and report how these promotions are performing. Typically these promotions build awareness to increase leads that eventually convert customers. Our reports enable marketers to confidently ensure the promotions are meeting the proper business objective and moving prospects down the funnel. If these promotions are underperforming, then our solution provides actionable recommendations on how to quickly fix the areas of concern.

Customer Relationship Management (CRM)

Harness the data of your CRM to gain meaningful insights of the entire sales process. Our clients use these insights to track campaign performance to attract and retain their most valuable customers. Our unique toolkit will integrate your CRM and improve segmentation and allow your team to optimize pricing.

Customer Scoring and Segmentation

Optimize your marketing efforts to fully engage with customers by deploying personalized interactions. The first step is scoring these prospects based on buying behavior, which uses sophisticated data science algorithms. Second, our tailored market segmentation reports will prioritize and match your customers to your business goals.

Churn Modeling

Often marketers find it challenging to identify which customers will drop out. Our predictive behavior analytics use your data to identify the customers that are at a high risk of attrition so your team can target these customers with retention measures before they drop out.

Operational Analytics

Our operational tools help our clients guide decisions by improve demand forecasting, space allocation, and supple chain management. Our algorithms improve many aspects of our client’s operations such as reducing inventory, improving turnover, and increasing inventory velocity to increase its contribution margin.

Price Optimization

Our pricing solutions help companies price their products and services in a scientific manner to optimize the margin and revenue. Our solution set works in conjunction with the promotions methodology to offer discounts to the proper customers to maximize profit.