We turn data into stronger customer marketing results

Deep experience working with marketing leaders and data analytics teams enables us to offer custom marketing analytics solutions and specialized data science support to fit your timeline and budget.



Higher ROIs

Targeted Campaign Audiences

Improve campaign ROIs by targeting the right customers. Data modeling results in scoring your customer database or prospect list to prioritize outreach to those who are the most likely to contribute to meeting your KPIs

Featured Methodologies:

Propensity-to-buy modeling

Uplift modeling (aka Incrementality modeling)

Lifetime Value (LTV)

Greater Relevance


Break through the noise to show customers you understand who they are and what they need. FocusKPI will work with you to increase the relevance and individualization of your marketing, promotions, and product recommendations.

Featured Methodologies:

Offer optimization modeling

Personalized marketing

Reinforcement learning

We’re Good with Numbers


Years of Experience


Qualified Experts


Clients Every Year


Intl. Partners



Deep Expertise in Marketing & Data

Founded in 2010, FocusKPI is a leading marketing analytics and data science firm, specializing in improving customer marketing results through predictive modeling and text analytics. We have a rich background in optimization of marketing and e-commerce initiatives. We have invested heavily in tools and technology that enable us to uncover the meaningful connections, correlations, and trends in business data.

Our approach emphasizes superior quality, agility, and cost-effective delivery. Each of our consulting projects is anchored by a business lead who brings data-driven marketing and business executive perspective and a data science lead with deep domain experience in marketing analytics.

Improved Optimization


Understand the drivers of business performance, including internal and external factors. Deliver more effective campaigns based on insights from prior outreach.

Featured Methodologies:

AB Testing

Marketing mix modeling (MMM)

Marketing attribution (MTA)

Reporting & data visualization

Better Experience

Customer Sentiment Analysis

Understand the drivers of customer sentiment and what is most important to customers by analyzing text-based customer feedback (e.g. product reviews, social media posts, messages to customer service, app reviews).

Featured Methodologies:

Natural language processing (text analytics)

Customer opinion driver analysis



FocusKPI has contributed to successful marketing campaigns for some of the world's best-known brands.



Focus KPI provides high-quality services, comparable to that of big name companies, at a very competitive price.

VP Marketing
National Retailer

They provide the most talented consultants who are not only highly technical but also business-driven with a focus on our business metrics

Sr Director of Analytics
Leading Software Company

I refer FocusKPI within my network to anyone looking for advanced analytics. They are good at asking the right questions, listening, and delivering action-oriented recommendations.

Chief Digital Officer
Leading Healthcare
& Retail Company




Tel: 408-889-1014


Office Address:

1600 Wyatt Dr, Suite 7

Santa Clara, CA 95054


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