SERVICES
Higher ROIs
Targeted Campaign Audiences
Improve campaign ROIs by targeting the right customers. Data modeling results in scoring your customer database or prospect list to prioritize outreach to those who are the most likely to contribute to meeting your KPIs
Featured Methodologies:
Propensity-to-buy modeling
Uplift modeling (aka Incrementality modeling)
Lifetime Value (LTV)
Greater Relevance
Personalization
Break through the noise to show customers you understand who they are and what they need. FocusKPI will work with you to increase the relevance and individualization of your marketing, promotions, and product recommendations.
Featured Methodologies:
Offer optimization modeling
Personalized marketing
Reinforcement learning
We’re Good with Numbers
15
Years of Experience
36
Qualified Experts
120
Clients Every Year
9
Intl. Partners
ABOUT
Deep Expertise in Marketing & Data
Founded in 2010, FocusKPI is a leading marketing analytics and data science firm, specializing in improving customer marketing results through predictive modeling and text analytics. We have a rich background in optimization of marketing and e-commerce initiatives. We have invested heavily in tools and technology that enable us to uncover the meaningful connections, correlations, and trends in business data.
Our approach emphasizes superior quality, agility, and cost-effective delivery. Each of our consulting projects is anchored by a business lead who brings data-driven marketing and business executive perspective and a data science lead with deep domain experience in marketing analytics.
Improved Optimization
Measurement
Understand the drivers of business performance, including internal and external factors. Deliver more effective campaigns based on insights from prior outreach.
Featured Methodologies:
AB Testing
Marketing mix modeling (MMM)
Marketing attribution (MTA)
Reporting & data visualization
Better Experience
Customer Sentiment Analysis
Understand the drivers of customer sentiment and what is most important to customers by analyzing text-based customer feedback (e.g. product reviews, social media posts, messages to customer service, app reviews).
Featured Methodologies:
Natural language processing (text analytics)
Customer opinion driver analysis
CLIENTS
FocusKPI has contributed to successful marketing campaigns for some of the world's best-known brands.
TESTIMONIALS
Focus KPI provides high-quality services, comparable to that of big name companies, at a very competitive price.
VP Marketing
National Retailer
They provide the most talented consultants who are not only highly technical but also business-driven with a focus on our business metrics
Sr Director of Analytics
Leading Software Company
I refer FocusKPI within my network to anyone looking for advanced analytics. They are good at asking the right questions, listening, and delivering action-oriented recommendations.
Chief Digital Officer
Leading Healthcare
& Retail Company
CONTACT
Tel: 408-889-1014
Office Address:
1601 McCarthy Blvd, Suite R-5,
Milpitas, CA 95035
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